“Start Small, Stay Small” is a must-read book for anyone considering building a software product. It offers a wealth of practical advice on various aspects of building, pricing, and marketing your product. In this blog post, we will delve deeper into the key points and actionable advice from the book to help you increase the likelihood of success and avoid common pitfalls that often lead to failure.

Goal Setting

Setting clear goals is vital for anyone starting a business. By writing down your objectives, you create accountability and direction for your startup. Establishing your goals allows you to track progress and make adjustments as needed. Furthermore, sharing your goals with others creates a support network that helps maintain your motivation.

Actionable Advice

  • Spend 20 minutes writing down the things you hope to accomplish with your startup
  • Define your goals and share them with others to create accountability
  • Regularly review and assess your goals to ensure progress

Product Market Fit

Determining your product’s market fit before development is essential. It helps you gauge the potential of your idea and understand your target audience. By focusing on the right market, you can optimize your resources and increase the likelihood of success. A solid market fit also enables you to tailor your marketing efforts effectively.

Actionable Advice

  • Identify niche markets by listing your close contacts and their occupations or hobbies
  • Create a landing page with a call-to-action to buy your product before building it to assess demand
  • Collect email addresses of interested buyers for future marketing efforts


Outsourcing can be a viable option when you consider the value of your time. Entrepreneurs who accept that others can also write good code often progress faster. By outsourcing tasks, you can focus on the more critical aspects of your business and potentially save money. For example, if your hourly rate is $120, and it takes you 150 hours to complete a task, the cost would be $18,000. By outsourcing the task for $3,000, you save $15,000 and free up time to work on other essential tasks.

Actionable Advice

  • Determine your hourly rate and consider outsourcing tasks to save time and money
  • Use AI agents and no-code tools to automate parts of your business
  • Document everything from the start to make it easier for your future self


Marketing is the most crucial aspect of a startup. Prioritizing marketing over aesthetics and functionality can make a significant difference in your success. A well-executed marketing strategy allows you to reach your target audience, generate buzz around your product, and ultimately drive sales.

Actionable Advice

  • Set up autoresponder mailing lists and give away free content to increase signups
  • Determine your product’s value and find the optimal price range
  • Test your pricing strategy to determine its effectiveness

Landing Page

Creating an engaging sales website is key to building a successful sales funnel. Utilize various media forms and testimonials to build credibility and trust with potential customers. An effective landing page will pique the interest of visitors, leading them to explore further and potentially become customers.

Actionable Advice

  • Create a landing page using no-code tools and convert users to sign up for a mailing list
  • Add a blog and fill it with AI-optimized content for improved SEO
  • Use audio, video, and images instead of text to sell your product

The Ideal Launch

A well-executed product launch can make or break your startup. Building a good mailing list is vital for the ideal launch. By engaging with your target audience well before the launch, you can build anticipation and create buzz around your product. Offering a special price for your mailing list subscribers and sending timely reminders can lead to a successful launch with a surge in sales.

Actionable Advice

  • Building a mailing list well before launch is essential for the perfect launch
  • Use social media and guest blogging to create buzz around your product before the launch
  • Offer a special price for mailing list subscribers with a limited-time offer


After launching your product, it’s essential to track your progress and make adjustments as needed. Automating your startup to require minimal work can free up time to focus on other aspects of your business. If automation is not possible, consider selling your startup and moving on to a new project.

Actionable Advice

  • Track all aspects of your business, even if you don’t plan to sell your startup
  • Automate your startup to require minimal work
  • If automation is not possible, consider selling your startup


“Start Small, Stay Small” is a comprehensive guidebook for anyone looking to build a software product. By following the advice provided in the book, you can increase the likelihood of success for your software product and avoid common pitfalls that often lead to failure. By setting clear goals, finding the right product-market fit, outsourcing tasks, focusing on marketing, creating an engaging landing page, executing the ideal launch, and managing your post-launch efforts, you’ll be well on your way to achieving success in the world of software entrepreneurship.